A data-driven Excel dashboard project to analyze customer churn patterns, segment behavior, and improve user retention through smart insights. Presentation Link: https://www.canva.com/design/DAGq57F5izo/cvQ2N4he_XfvU1yxQJOP9g/view?utm_content=DAGq57F5izo&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h8c13129a96

Customer churn is one of the biggest challenges for subscription-based businesses. This dashboard helps identify who’s leaving—and more importantly, why. The project identifies churn drivers by analyzing tenure, plan types, customer types, and engagement stages and provides a foundation for effective retention strategies.

Built using Tableau, the dashboard turns raw data into actionable insights that business leaders can use to reduce churn and improve lifetime value.

Churn Rate (Last Month): 39.75%

Total Customers (Last Month): 10,373

Customers Churned: 4,123

Tenure: Newer users (1–3 months) show significantly higher churn rates (60–70%)

🗓 Plan Type:

Influencers have the highest churn (77.92%)

Startups are the most loyal (5.61%)

Emerging businesses (Stage 1) churn more (48.27%) than established ones (Stage 0)

Each chart helps pinpoint where churn is happening most, making it easier to take specific action.

Target high-risk customer groups for retention campaigns

Personalize outreach for at-risk user segments

Reduce churn and improve customer lifetime value

Support data-backed business decisions