I’ve noticed moodboards can take many forms. Some focus more...
Chantal Jemmott
I’ve noticed moodboards can take many forms. Some focus more on aesthetics/trends, others on meaning or intention.
I often use moodboards to explore specific brand aspects, like values or personality, rather than a visual style.
With Arqetia, a premium construction firm, transparency came up early as an important brand benefit. I used that idea as a starting point to shape the identity and communication.
How do you usually approach moodboards?
Funny side note: we decided this direction exactly one week before Apple announced Liquid Glass. 🙃🙃
Like this project
Posted Jun 5, 2026
I’ve noticed moodboards can take many forms. Some focus more on aesthetics/trends, others on meaning or intention. I often use moodboards to explore specific...
Likes
0
Views
0
