Patient Engagement Campaign: Instagram Reel + Copywriting

Edwin

Edwin Kim

Watch on YouTube

Social Media Reel & Copy – Today’s Dentistry San Jose

🎯 Objective

Create an engaging Instagram Reel + caption to attract new patients and highlight Today’s Dentistry San Jose’s advanced services, special offers, and welcoming atmosphere.

💡 My Role

Concept development (theme: “Transform Your Smile”)
Copywriting (caption + on-screen text)
Content structure for short-form video (clear, high-energy, and patient-focused)
Call-to-action optimization (phone + website click-through)

📽️ Final Content

Caption Copy
Transform Your Smile with Today’s Dentistry San Jose! ✨ From the moment you arrive, our caring team makes you feel relaxed, supported, and confident about your smile.
🌟 New Patient Perks ✔ FREE premium electric toothbrush ✔ Personalized, gentle dental care
💎 Advanced Services 🦷 Invisalign® – discreet, straighter smile 🦷 Dental Implants – natural look & lasting confidence 🦷 Same-Day CEREC® Crowns – fast & precise restorations 🦷 Cosmetic Dentistry – a smile you’ll love to share
💰 We accept most dental insurance plans + offer flexible payment options to keep your care stress-free.
📞 Call (408) 978-6601 to schedule your first visit! 👉 Learn more: todaysdentistrysanjose.com
On-Screen Video Script (Reel)
Opening text: “Transform Your Smile ✨”
Mid text: “New Patient Perks → Free Electric Toothbrush + Gentle Dental Care”
Service highlights (quick cuts): Invisalign® / Implants / Same-Day Crowns / Cosmetic Dentistry
Closing text: “Call (408) 978-6601 – Today’s Dentistry San Jose”

📊 Outcome / Value

Eye-catching, scannable copy designed for high engagement on social platforms.
Balanced emotional appeal (care, confidence) + practical value (perks, insurance, flexible payment).
Strong CTAs drive appointment bookings and website traffic.
Like this project

Posted Sep 3, 2025

Created an Instagram Reel + copy highlighting patient perks, advanced services, and CTAs to boost engagement and attract new patients.

Likes

0

Views

0

Timeline

Aug 20, 2025 - Aug 27, 2025