KROSAN Bakery - Visual Identity

KROSAN – BAKERY & CROISSANT HOUSE Krosan is a modern bakery brand dedicated to the art of croissants and pastries. Born from the love of layers, butter, and craftsmanship, Krosan is not just about baking—it’s about creating daily rituals of comfort and joy. Each pastry carries the belief that bread is more than food; it’s a shared moment that brings people closer.

The identity of Krosan embodies warmth and modern simplicity. Inspired by the golden, flaky layers of croissants, the brand blends soft natural tones with bold highlights, striking a balance between familiarity and refinement. Typography is clean yet expressive, symbolizing both the precision of baking and the playful indulgence of everyday treats. Its visual language draws from texture, layering, and warmth, making it adaptable across packaging, signage, and editorial designs.

Every brand touchpoint—from takeaway boxes and loyalty cards to posters and social media content—follows a consistent yet flexible system. This ensures that Krosan always feels recognizable while leaving space for creativity and storytelling. The voice of the brand is approachable, uplifting, and light—just like the pastries it represents.

Krosan is not only a bakery; it is a place where flavor, craft, and community come together. It stands as a house of comfort and delight, transforming simple bakery moments into meaningful experiences that people want to return to, day after day.

©2025 - KROSAN – BAKERY & CROISSANT HOUSE

©Hatypo Studio - ©Habito Studio. 

All rights reserved 2025

Creative Director : Faza Dzikrulloh

Art Director : Islahul Khaq

Branding Designer : Irham Zuhri

Motion Designer : Hanif Atmaja

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