OSUIKA - Sparkling Fruit Drink Branding & Packaging
Hatypo Studio
Osuika is positioned as a modern sparkling fruit soda brand for young consumers who seek refreshing flavors, vibrant experiences, and visually engaging products that fit today’s fast-moving lifestyle. The can packaging was designed to solve the challenge of standing out in a crowded beverage market while maintaining a clean and approachable appearance. By combining bold tropical colors, playful sparkling elements, and a minimal visual structure, the packaging creates a strong shelf presence without feeling overwhelming. Each flavor carries its own distinctive color identity, helping consumers instantly recognize and differentiate the product variants across retail shelves and vending machines.
The visual system combines bold flavor-based colors, clean typography, and minimal nutritional layouts to create a modern and highly recognizable packaging identity. Each can variant was designed with a distinct color palette inspired by its fruit flavor, allowing consumers to easily differentiate products while creating a vibrant visual lineup when displayed together. The oversized flavor naming, subtle information grids, and clean compositions help maintain clarity without overpowering the design.
Through this design approach, the Osuika can packaging becomes more than just a product container — it becomes part of the overall brand experience. Every visual detail was created to communicate freshness, tropical energy, and the sparkling sensation that defines Osuika, transforming the packaging into a visual extension of the product’s refreshing personality.
BRANDING / VISUAL IDENTITY / PACKAGING / ART DIRECTION
©2026 - OSUIKA - Coffee House Visual Identity
©Hatypo Studio - ©Habito Studio.
All rights reserved 2026
Creative Director : Faza Dzikrulloh
Art Director : Islahul Khaq
Branding Designer : Irham Zuhri
Motion Designer : Hanif Atmaja
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Posted Jun 1, 2026
Osuika is positioned as a modern sparkling fruit soda brand for young consumers who seek refreshing flavors, vibrant experiences, and visually engaging products that fit today’s fast-moving lifestyle. The can packaging was designed to solve the challenge of standing out in a crowded beverage market while maintaining a clean and approachable appearance. By combining bold tropical colors, playful sparkling elements, and a minimal visual structure, the packaging creates a strong shelf presence without feeling overwhelming. Each flavor carries its own distinctive color identity, helping consumers instantly recognize and differentiate the product variants across retail shelves and vending machines.
