Lynksen’s Role: Product Design + Full-Stack Development
Project Overview
Brandflow is a SaaS platform built for marketing experts who are tired of daily chaos, endless tabs and messy workflows.
Our client’s goal was to create an MVP they could test with real users before scaling it into a larger product for marketing teams.
Our solution helped marketing experts save time by bringing planning, execution, and visibility into one workspace, so they could move faster with their colleagues without losing context.
Dashboard UI
Solution
We built the platform around the fastest everyday actions.
01 Accessibility
We found out what marketing workflows truly need to stay visible in one workspace - planning, tasks, discussions, reporting, and calendar-based work - all in one quick view.
02 AI Helper
We got an AI helper trained on a curated database of marketing learning materials to suggest next steps once an ad campaign ends to optimize ROI.
Analytics & AI ROAS predictions
03 Unified Ad Performance View
Teams can check ad campaigns, ROI, and channel performance in one place instead of jumping between a few dashboards.
04 Action-Driven Collaboration
We designed the app making it easy to invite colleagues and collaborate on tasks, discussions, priorities, and planning in real time, helping teams keep work moving without extra coordination.
Campaigns board
Kanban board
⚙ Technical Implementation
In response to the client’s needs and goals, we used a React-based architecture to move faster on the MVP and build reusable logic across the dashboard.
We enabled social and ad account connections through integrations with the Meta Marketing API, Google Ads API, and TikTok Ads API to have everything in one place.
Integrations board
🏆 Results
The result is a scalable PWA that unites core marketing workflows with a clear dashboard structure and helps marketing experts move through daily work with less friction.
Web App Stats 🌐
1) -90% software
subscriptions needed for daily operations