Tomatoma is a suite of app for restaurant owners to streamline delivery, self-ordering, and promotions, with AI-powered menu translation and allergen detection.
Tomatoma engaged our team to design a platform that empowers restaurants to reclaim customer relationships from 3rd-party delivery services. We created a comprehensive design system and user-friendly interfaces for restaurant owners and customers.
CHALLENGE
• Restaurants were losing customers to third-party delivery platforms
• No affordable tool existed for direct ordering, loyalty, and communication
• The product needed to work as a white-label system across different brands
• Both restaurant owners and their customers needed distinct, intuitive interfaces
PROCESS
• Conducted competitive analysis and direct interviews with restaurant owners
• Defined the product architecture: customer app, manager dashboard, shared design system
• Built wireframes and interactive prototypes for both user types
• Developed the design system with flexible branding tokens per restaurant
• Coded the customer app in React Native/Expo and manager dashboard in Next.js/TypeScript
SOLUTION
• White-label architecture: one codebase, unique brand per restaurant
• Three service modes (takeaway, delivery, micro-delivery) configurable per venue
• Personalized promotions and loyalty programs managed through the dashboard
• AI-powered menu translation and allergen detection
• Flexible design system supporting visual customization with consistency
RESULTS
• 30% increase in repeat orders
• 25% increase in average order value
• 35% improvement in customer retention
• 80% reduction in average order completion time