Design System for Aptsys

Aptsys is a sales technology solutions provider. The company needed a design system to streamline the creation of user-friendly interfaces for clients utilising their online ordering system.

To create an engineer-friendly & client-centric design system. The system had to prioritise ease of implementation by engineers, while offering flexibility for client branding through customisable colours & logos.

As the UI/UX Designer, I collaborated with Aptsys’s engineering team & sales representatives to ensure usability for engineers while addressing client needs gleaned from the sales team.

We began by collaborating with Aptsys' sales representatives to gather feedback on the existing online ordering solution. Their insights revealed client desires for:

An interface that mirrors the user-friendly experience of platforms like GrabFood.

Solutions that reflect their unique brand identity.

To identify areas for improvement, I conducted a comparative analysis between Aptsys's product & GrabFood's mobile app. This included:

User Flow & Navigation: I compared the order of screens & how users achieved tasks in both products.

Interaction Design: I examined both interfaces to pinpoint confusing elements that might hinder users within Aptsys's solution.

To ensure the design system catered to a variety of client brands, we prioritised component flexibility. We achieved this by exploring a range of colour palettes within the wireframes, allowing for future clients to select colours that align with their brand identity.