Increasing the View-to-Booking Conversion Ratio for a Travel App

Stamped is an online magazine that publishes captivating travel video content. Their goal was to design an app that seamlessly blends exploration of this content with an easy-to-use booking feature for their travel agency. I was tasked with ensuring the app enables users to smoothly transition between watching videos and booking trips without interrupting the user experience. This required careful planning, extensive research, and intuitive design choices.

In this project, I took on the responsibility of UX/UI design, ensuring a seamless integration of video content exploration with a user-friendly trip booking system. I conducted competitive audits and developed user personas to better understand user behaviors and pain points, guiding the design process.

Onboarding with the Client: The onboarding process involved deep collaboration with the Stamped team to understand their core vision. We worked together to align the objectives—creating a seamless transition from travel video exploration to booking trips—while keeping the design user-centered and focused on conversion.

User Research & Personas: I conducted extensive research into user needs by creating personas based on potential customers. These personas provided insights into how users would interact with the content and move through the booking process, ensuring the design met their expectations.

Competitive Audit: To understand how similar apps approach the challenge of combining content exploration and trip booking, I performed a competitive audit. This audit highlighted gaps in existing products and informed design decisions to give Stamped a competitive edge.

Wireframes & Prototypes: Wireframes were developed to map out user flow and the content hierarchy. The prototyping phase focused on testing interactions, ensuring that the transition between watching videos and starting a booking was intuitive and engaging.

One challenge was to create a design that kept users engaged in content while nudging them towards booking trips. The solution was the placement of subtle CTAs and booking prompts within the "Passport" tab, allowing users to initiate bookings without interrupting their browsing experience.

Figma: Used for wireframing and creating the high-fidelity mockups.

The final design improved the view-to-booking conversion rate by simplifying the process and embedding booking options naturally within the user's browsing flow. The new app successfully merges exploration and trip booking, resulting in a smoother user experience.