ILLUSION WINE has made 'beauty in simplicity' an art form. If you twist the wine in the glass, it will hit the walls and roll down. This effect was reflected not only in the naming but also in the font and illustrations. Combining the two inextricably linked directions, the result is recognizable branded graphics, where wines speak for themselves.

I started by researching the target market and mission of the brand and exploring a few concepts based on the creative direction we've decided on. I crafted the illustration assets and Visual Branding to create an identity system for the brand.

Brand Identity Design

Collateral Design

Packaging Design