A commercial pitch built to move like the car itself—fast, controlled, and impossible to ignore.
For the 2026 Corvette campaign with Director Ted Newport, the task wasn’t just to design slides—it was to translate a cinematic vision into a structured, high-impact presentation.
Concept
The film lives in contrast: aggression and stillness, driver and passenger, motion and control.
I carried that idea into the deck through sharp layout divisions, boxed content systems, and a restrained but powerful color palette.
Before → After Thinking
Before
Raw content and visuals without hierarchy
Strong cinematic idea, but not yet structured for a pitch setting
Information competing for attention
No consistent system tying slides together
After
Clear narrative flow aligned to how a room actually consumes a pitch
Modular box system creating rhythm and consistency across slides
Color used intentionally to guide focus and reinforce tone
Visual hierarchy that lets key data land quickly without losing atmosphere
Design System
Everything sits inside a grid—but never feels stuck in one.
Boxes create order. Color and imagery break it just enough.
Key Moves
Turned raw content into a tight narrative sequence
Built a modular “boxed” layout system for consistency
Pulled a deep red/black palette directly from the vehicle
Used overlays and gradients to unify photography
Designed for both room presentation and digital viewing
Result
A deck that delivers information clearly—
but still feels like a film in motion.
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Posted Apr 23, 2026
A cinematic pitch restructured into a clear, decision-focused narrative—aligning story, visuals, and hierarchy to guide stakeholders from concept to action.