Watercolours©️ (@watercolourstoronto) • Instagram photos and vi…

The Challenge: When I first connected with Watercolour Toronto, they had almost no online presence. Their social media pages were inactive, branding was inconsistent, and they weren’t running any paid campaigns. Their digital footprint didn’t reflect the quality and potential of their business.

The Approach: I stepped in wearing multiple hats—as a growth marketer, graphic designer, and data analyst. My holistic strategy included:

Branding & Design: Developed a consistent visual identity, including graphics for social media, ads, and email campaigns.

Social Media Strategy: Created a content calendar and posting schedule to grow engagement and followers.

Paid Advertising & Targeting: Set up and optimized ad campaigns with precise audience targeting to drive traffic and conversions.

Analytics & Optimization: Tracked performance at every stage, ran A/B tests, and continuously refined campaigns for maximum impact.

Building Trust & Relationships: From day one, I prioritized building trust with the Watercolour Toronto team. I collaborated closely, incorporated feedback, and ensured every decision aligned with their goals. This approach transformed the project from simple execution into a true partnership.

Online sales increased by 600% through optimized campaigns.

Primary social media following grew by 250%, creating an engaged community.

Strong, lasting relationships were built, laying the foundation for ongoing growth.

The Takeaway: This project demonstrates my ability to wear multiple hats, transform a brand’s online presence, and deliver measurable results—all while building trust and meaningful relationships with clients.