Beabstracto: Creating a Marketing Agency from Zero

Managed and executed diverse creative projects for a range of small to medium-sized enterprises in São Paulo's, America’s and Bolivia’s bustling business environment.

Daily roles and responsibilities encompass:

- Conceptualization and execution of brand identities for various SMEs, ensuring their alignment with the company's ethos and market position;

- Full stack development with Next JS, Express JS, TailwindCSS and Three.JS;

- Led a multi-disciplinary team of graphic designers, illustrators, and photographers, ensuring a harmonized vision across all creative assets;

- Curated and designed advertising campaigns tailored to São Paulo's diverse audience, from billboards to digital ads;

- Collaborated closely with marketing and content teams to produce cohesive brand narratives and promotional materials;

- Managed the visual aspects of print materials, including brochures, business cards, and product packaging;

- Organized and directed photoshoots, capturing the essence of the brand and product;

- Oversaw the design and layout of websites, ensuring responsive and captivating user experiences;

- Mentored junior designers, fostering an environment of growth and creative exploration;

- Stayed updated with local and global design trends, ensuring our work remained fresh and relevant;

- Conducted regular feedback sessions with clients, fine-tuning projects to their exact needs and expectations.

Software and tools:

- Adobe Creative Suite (Photoshop, Illustrator, After Effects);

- Figma;

- Procreate;

- Miro;

- React;

- Next JS;

- Express JS.