Beabstracto's Branding Guideline
Thiago Andrade
Graphic Designer
Marketing Strategist
UX Designer
Adobe After Effects
Adobe Photoshop
Figma
The creation of a brand guideline for a marketing company
Preview of the Beabstracto's guideline
Beabstracto is a marketing agency based in Germany with clients in Brazil, Germany and in the USA. My main role with this project was to lead 2 junior designers and together with them to create a cohesive and holistic branding guideline that encopasses all medias Beabstracto is present in.
What was done?
Moodboard
At first we had an ideation workshop with the team. With the company's vision and missions in mind, we have designed a moodboard thinking about what the brand wants to transmit and how:
Part of the workshop to define the moodboard
2. From the moodboard we started diving into more specific brand elements related to these terms and things started getting in shape:
