DALIRegen.com Branding and Marketing Material Creation

Adriana Fruchter

Brand Designer

Logo Designer

Print Designer

Figma

Next.js

React

Marketing

Crafting a Distinctive and Trustworthy Brand Identity in the Medical Industry

Mar 20, 2024

Project Link

In this project, I developed a comprehensive branding strategy for DALIRegen.com, which included:

Logo Design: Created a logo reflecting elegance and professionalism.

Color Scheme: Selected colors that align with the brand's identity.

Marketing Materials: Designed a folder, flyer, postcard, and business card using Figma.

Stack

Figma - Figma to Print - Json to Figma - Framer - Google Sheets

Goal

To create a brand identity that reflects DALIRegen.com's commitment to elegance and professionalism, ensuring all marketing materials resonate with the target audience in the medical industry.

Research

Researched competitors to understand the market landscape.

Analyzed their branding strategies and design elements.

Identified opportunities for differentiation while following industry standards.

Challenge

Creating innovative and distinctive designs that are comfortable and familiar to the target audience, and balancing uniqueness with a sense of trust and reliability is crucial in the medical field.

Results

Developed a clean and stylish design conveying sophistication and trust. Incorporated a minimalist layout, modern typography, and a refined color scheme to create a cohesive brand identity across all marketing materials.