Ignite - Fitness Brand Design

Meet 'Ignite' an alternative fitness brand that reframes health & fitness as sacred personal power — not just to look strong, but to become who you were born to be. It draws on ancient volcanic power, mythology, and ritual to help people awaken their inner warrior and move with purpose.

I created the design around the idea of lava flows and how they forge out of the earth to solidify into something stronger and more enduring.