Rare Earth Organic

Rare Earth Organic took a fun family approach to introducing healthy harvest granola. Filled with toasted oats, almonds, cashews and coconut shavings this granola is natural and filling, making it the perfect start to your day!

Believing in simple pleasures in life, Rare Earth uses colourful cardboard materials to create an eco-friendly and sustainable packaging method.

Rare Earth Organic created a playful and beautiful branding approach. The design visually describes abstract versions of the wonderful ingredients inside. The objective was to make the product appealing to families and children using bright colours and fun shapes that make out cashews, almonds, berries, oats and coconuts. The goal was to make the product look eye-catching and flavourful.

The sustainable cardboard packaging combined with the vibrant colours used for the ingredients on the product label creates a strong brand identity for natural, organic food.

Rare Earth Organic is a brand which understands that the earth’s resources are scarce. The brand aims to sustainably create delicious food using the “rare” resources. The mission of the company is to produce naturally sourced, organic products which do not cause adverse impact to the environment.