Klube - Dating Mobile App Design

When the project owner first introduced me to this idea, I immediately knew I needed to be on the product side. We completed this product design process, which took a total of 3 months, in three key phases:

1. Defining the Design Identity: Since my client is also a designer, we worked closely for 1-2 weeks to create a distinctive identity for “Klube.” We wanted the app to have a sleek, captivating vibe. Given its Gen Z target audience, the design needed to feel both soft and straightforward. To achieve this, we chose Fuchsia as the primary color and developed a design draft centered around Fuchsia tones to establish the app’s core identity.

2. Designing the Core Feature: From my experience, a common pitfall in mobile projects is focusing on secondary features first, which detracts from the primary purpose. Our app had a clear, singular goal, which was its main value proposition. Users would only be able to join the matching pool by taking and sharing real-time, front-and-back photos with their phone cameras. To encourage consistent engagement, the shared photos would have a limited lifespan. Our main focus here was to deliver this core feature seamlessly, ensuring it felt natural for users and left no room for security issues.

3. Completing the UI Design: In the final phase, I designed all remaining screens and added extra flows to optimize the user journey, completing the project for delivery. The client was extremely pleased with the outcome, and the project is now in development.

I’m excited to share these app designs with you!

Do you need a product designer? Feel free to contact me!