LOOP - Brand identity

LOOP, protection for you and everyone. The name LOOP is based on the concept of a continuous, invisible, circular movement that is always available to protect you whenever you need it.

The main objective of the brand is to convey to the observer a feeling of trust, comfort and security, so that they trust our identity and the product we present to them.

Our product is based on an intelligent personal protection device, which is an innovation for the protection and safety of the user in the spaces they frequent.

We wanted to adopt a simple, conceptual, easily recognizable and memorable visual brand. The brand consists of three elements: the symbol, the typography and the slogan