B2B Website Conversion Optimization for Impirica
Kaleab Eshetu
Helping a B2B startup triple booked calls through clearer messaging and better UX.
The Challenge
Impirica's website wasn't converting visitors effectively. With a 69% bounce rate and 65% of traffic coming from mobile, the experience needed to communicate the company's complex products more clearly and turn visitors into leads.
The Approach
01 — Clearer positioning
Simplified the messaging and reorganized content to help potential customers quickly understand Impirica's value.
Mega menu design for Impirca
02 — Mobile-first redesign
Prioritized the mobile experience, improving navigation, readability, and visual hierarchy across screen sizes.
Mobile version of the landing page
03 — Dedicated product pages
Designed individual landing pages for each product, highlighting its unique value, benefits, and use cases while maintaining a consistent design system.
Product pages
04 — Conversion-focused UX
Created clearer paths from product discovery to booking a call, with more prominent CTAs and a streamlined user journey.
Use case, case study and book demo page to do just that.
Use cases page
Case studies page
Book demo page
The Results
3× more booked calls within the first month.
69% → 38% bounce rate within three months.
Nearly 2× website visits within three months.
Live link: impirica.tech
Animated some of their assets in Rive (never got to prod tho)
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Posted Oct 18, 2026
Redesigned Impirica's website to boost conversion and lower bounce rate.
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Timeline
Oct 1, 2024 - Dec 1, 2024
Clients
Impirica
