Project Scope: This project redesign was undertaken by the yellow pages brand to give a new life to its traditional looking online directory. This was done to increase the traffic of the website and also give a fresh new look to the brand across its seven countries in Africa.
Design rational: To address the relevant product solutions, a cross-functional team banded together from Design, Development and content(copywriters) and the team mapped out a few timely product solutions, Revamp of the homepage - For this we had to rework a couple of things. On first load it was agreed that we have a visible clear search to prompt users to search for businesses. Rework the search results page - We had to include a sticky navigation when the user scrolled down this was implemented incase the results were not relevant to the user he/she could easily do a re-search. Rework on business detail page - General information section was to be well laid out to accommodate easier readability
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Tasked with maintaining the visual outlook of the online directory across its branches across Africa. The countries include Kenya, Tanzania, Cape Verde...
