Project’s Scope: The redesign was supposed to give Middle East Bank a new vibrant look and feel. The messaging and the content were supposed to communicate with its wide clientele of B2B and also regular consumers. Deliverables were to produce a fully functional and responsive website and also showcase the branding aspect of the bank.

Design Rationale:To make sure that the bank rises above their competitors we reworked on three aspects of the designs: Content, User Interface and Pictorial. All these aspects were to work together harmoniously to bring out the new vibrance of the website. Besides that, the navigation was to be created with user experience in mind for this we implemented a sidebar navigation of the same. Products were accompanied with relevant images to much the communication.