Concept project: Ember Roast is a fictional small-batch coffee roaster, created as a portfolio piece to show how branded social media posts can turn scrollers into subscribers.
The challenge: coffee feeds all look the same. Ember Roast needed a warm, handmade look that feels like the bag on your counter and gets people to order.
The approach: a vintage kraft-paper illustration style with espresso brown, burnt orange and cream, built around the flame-bean badge logo. Every post has one clear message and one clear call to action.
The series: Best Coffee I've Had at Home (social proof), Summer's Coldest Brew (seasonal launch), Roasted Fresh. Shipped Monday (subscription), Your 7AM Deserves This (daily ritual), Wake Up To Better (first-order offer).
Tools: Canva and AI-assisted imagery.
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0 likes · 1 view · Nov 11, 2026
Concept Instagram post series for Ember Roast, a fictional small-batch coffee roaster. Five conversion-focused posts in a vintage kraft-paper illustration style