Concept project: Vaultly is a fictional fintech savings app created for this portfolio. It is not affiliated with any real company, and the offers, rates and figures shown are placeholders.
The challenge: fintech feeds are full of jargon and look the same. The goal was a post series that explains one benefit at a time and moves people to open an account.
The approach: one deep-green and mint brand system, a consistent logo on every post, a single benefit headline per post, real app screens so the product feels tangible, and one clear call to action each time.
The series: Save Without Thinking (auto-save), Zero Fees. Zero Catch. (card), Round Up. Grow Up. (round-ups), Your Money. Locked Down. (security) and Get $25 When You Save $100 (new member offer).
Tools: Google Flow (Nano Banana Pro) and Canva.
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0 likes · 0 views · Nov 11, 2026
Concept project: a conversion-focused Instagram post series for Vaultly, a fictional fintech savings app. Five posts, one benefit each, real app screens and a c