Frund: Fundraising Running App UX/UI Design
Emily Kleiderer
Frund: Running App
Tagline: Raising money with every step.
Summary: This app will record millage and create leaderboards while generating funds for a cause of the runner’s choice. Nonprofits will be able to create a cause, select a date, and create digital rewards for placed runners in each age group. The simple most cost effective fun run app for running enthusiasts and activists.
Background Challenge:
The problem we focused on was how to create a fundraiser 5k during a pandemic and social distancing. We wanted to record millage and create leaderboards to spark interest and raise money for nonprofits. Nonprofits would be able to create a cause, select a date, and create digital rewards for placed runners in each age group. The simple most cost effective fun run app for running enthusiasts and activists.
The User:
The Activist - A person or group of people wanting to create a cost effective, fun fundraiser for their community or around the world to give to a charity/nonprofit of their choice.
The Cause Runner - A person who wants to join personal fitness and reach goals while changing the world. Willing to go to the distance for their community or planet.
My Role I worked on facilitating the discovery phase of this concept and was in charge of UX/UI with Erin Daniel. This project came from one of our many app ideas and may be a future project for us. Erin created the wireframe, while I conducted research and created a design mood-board.
Moodboard
The Process
Our end goal was to create a wireframe and a user journey.
Results
Research:
During the user journey, I conducted competitive analysis and found apps like Strava (running app that offers GPS tracking and monthly challenges with friends), Runtastic (story running), Runkeeper (social approach to running), MapMyRun (syncs with garmin, fitbit, jawbone, underarmor), Nike Run Club (running app focused on training), RunGo (discover new places while you run), Couch to 5k (running app that trains for a 5k), GoFundMe (a campaign app that allows people to raise money for events ranging from life events to accidents and illnesses), Charity Miles (for every mile you log with the app they donate 25 cents to a participating charity.)
But none focused on the exact goal.
Concepts/Features:
Timer/Time Running
Map (GPS tracking)
Start a run
End a run
Give/Fundraiser
5k/10k
Training
Save event
Create an event
Register for an event
Follow profiles of creators
Follow friends
Goal Setting
Social Media sharing
Music feature
Setting up a fundraiser
Edit run
User Personas:
Name: Paul (The Activist)
Sex: M
Age: 40
Where do they live: Mississippi
Where do they work: The US Veterans Association
What are their hobbies: Playing guitar and tennis
How did they find the app: Their daughter mentioned it
Name: Michelle (The Cause Runner)
Sex: F
Age: 28
Where do they live: San Fran
Where do they work: Chef at an Italian Restaurant
What are their hobbies: Running and cooking
How did they find the app: A running buddy
Design Mood:
Feel: Contemporary; Adventurous; Down to earth; Minimal
Anti-feel: Metropolitan; Crowded; Messy
Colors: Light Forest Green: #a9d7c5 Dark Forest Green: #76b49c Dark Gray: #252525
Accent Color: Burnt Orange: #fd932d Gray Green: #5e8d89
Font: https://fonts.google.com/specimen/Montserrat Dark Gray: #252525
Information Architecture:
Information Architecture and User Flow
Design Links:
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Posted Jul 12, 2025
Wireframe and Discovery UX design for a fundraising running app concept.
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