Sonic is a full AI workspace platform I independently designed and developed for Drix Entertainment, built to solve a problem most teams face: knowledge scattered across tools, chats, and documents with no intelligent system connecting it all.
I approached this as a product problem first, not a design problem. Before touching Figma, I mapped the full product architecture around five core modules: Dashboard, Brand Voice AI, Knowledge Base, Templates Marketplace, and Team Collaboration. Each works independently but connects into one unified intelligent system.
The Brand Voice AI was the most complex system I designed. It lets teams define tone, formality, empathy, and creativity so the AI generates content that genuinely sounds like them. The Knowledge Base uses a semantic graph to connect files, integrations, and documents into living memory the AI can reference. The Templates Marketplace lets teams install and run complex workflows instantly.
The entire product was designed in Figma and developed in React and Next.js, with a dark premium visual language built around clarity and focus.
Project Role: Independent Designer and Developer
Skills: Product design, UX, design systems, frontend development, AI product design
Deliverables: Full product UI, design system, React and Next.js frontend, landing page
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Posted Apr 3, 2026
Independently designed & built a full AI SaaS platform. Brand Voice AI, semantic knowledge graph, templates marketplace, team collaboration, and pricing.