Brand Identity: IVANA ✨
IVANA is a bespoke Pakistani party wear house based in Karachi, working entirely on a made-to-order model. No catalogue, nothing restocked, and every piece cut for one woman and one occasion.
The identity had to match that positioning: quiet luxury over loud branding, where the craft speaks and the mark stays out of the way.
What I built:
🤎 Color system. A warm, tonal palette (cocoa, espresso, camel, sand, ivory) designed to sit behind the clothing, not compete with it.
✨ Wordmark. A high-contrast serif logotype with one quiet signature detail: the A set as an inverted apex, mirroring the V.
👑 Typography system. An editorial display serif paired with a light, wide-tracked sans for labels and body copy.
✨ Applications. Packaging, hang tags, and a full web identity built around the same restrained, tonal language.
Still evolving as the brand extends further into digital and packaging.
0 likes · 0 views · Jul 16, 2026
Brand Identity: IVANA ✨ IVANA is a bespoke Pakistani party wear house based in Karachi, working entirely on a made-to-order model. No catalogue, nothing rest...
