Applied Methods GmbH - Website Redesign

Ruslan Strelchenko

Completed work

UI Designer

UX Designer

Web Designer

Figma

Computer Software

Applied Methods GmbH - Website Redesign

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About the Client

Applied Methods GmbH is a top IT solutions company that helps businesses. They work with clients around the world and needed a fresh website to better show what they do.

Project Goal

I needed to create a modern, easy-to-use website that shows how good the company is, displays their services and success stories, and talks to possible clients in both English and German.

Strategy and Process

🔍 Research Phase

Deep dive into competitor websites for inspiration

Study of target users and their needs

Analysis of the existing site's Google rankings

💡 Creative Process

Design concepts that matched their brand identity

Strategic planning to maintain SEO during redesign

Collaboration with stakeholders on key features

✏️ Design Development

Creation of wireframes, prototypes and detailed mockups

Careful mapping of the user journey throughout the site

Balance between stunning visuals and fast loading times

🔄 Refinement Process

Ongoing improvements based on client feedback

Enhanced user experience with smoother navigation

Full adaptation for both English and German languages

🚧 Challenge Overcome

The biggest hurdle? Preserving their Google rankings during a complete redesign. Big changes could have hurt their search visibility. The solution included:

Comprehensive technical audit of the existing site

User behavior analysis to identify critical pathways

Step-by-step transition plan for a seamless launch

This approach worked beautifully, keeping their rankings while giving them a fresh new look!

Results

🔹 Better User Experience

The new website is easier to use and navigate in both languages.

🔹 More Engagement

The fresh design and clear presentation made visitors stay longer and more potential clients got interested.

🔹 Happy Client

Applied Methods GmbH got great feedback from everyone, which made them look even more like experts in IT solutions.

What I Learned

Beauty meets performance: The project highlighted the critical balance between design and speed. Careful optimization of layout and content means the site looks professional while loading quickly. This smart approach keeps visitors engaged and helps maintain strong Google rankings.

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