The project was a collaboration with one of the beer brand in Canada.

It involved a promotional campaign where users could access a dedicated website using a QR code included on the actual beer pack. Additionally, participants would enter a unique PIN code printed on the same pack to join the campaign. By participating, they could enter a lottery to win physical prizes.

This initiative highlighted the journey of the beer, which originated in Japan and eventually made its way to San Francisco, becoming a popular beer brand over time.