Balzac's Coffee Roasters, a Canadian coffee stand inspired by the Grand Cafés of Paris, strengthened its consumer-brand relationship by creating a web-based game called Wordle. This concept draws inspiration from the coffee house culture of the 1760s, where philosophers, thinkers, artists, and writers gathered around coffee to exchange creative ideas.

Wordle is a word puzzle game where you have to guess a hidden five-letter word by trying different words within six attempts. After each attempt, you receive feedback to help you figure out the correct word.

Wordle is a word puzzle game where you have to guess a hidden five-letter word by trying different words within six attempts. After each attempt, you receive feedback to help you figure out the correct word.

Not only does it strengthen the consumer-brand relationship, but users also have the chance to win various prizes. The grand prize is a trip to Paris, the very place that inspired Balzac's Coffee Roasters from the Grand Cafés of Paris.