UX/UI interface design for Eco
Paula dayana rodriguez franco
Like this project
Posted Oct 3, 2024
Eco needed a complete redesign of its electronic commerce platform to improve user experience and increase conversions. My goal was to create an intuitive, visu
Project process: Research and analysis: I did an analysis of the competition and studied the user's behavior on the current platform, identifying key unestability problems. Wireframing and prototypes: I created Wireframes and interactive prototypes using Figma, focusing on simplicity and fluid navigation, ensuring a purchase experience without complications. Visual design: I developed a clean and modern interface, using natural colors and a friendly typography to highlight the ecological values of the brand. User and review tests: I performed usability tests with a group of selected users and adjusted the visual and functionality details before the final delivery. Results: 25% increase in conversions after the launch of the new design. Improvement of the retention rate thanks to simplified navigation. Customer satisfaction, which highlighted the visual and functional improvement of the platform. Outstanding skills: Figma and Adobe XD for prototypes and interactive design. UX/UI design focused on usability and user experience. User tests to validate design decisions. Project 2: SEO design optimization for "Techvision Blog" Customer: Techvision (Technology Blog) Service: SEO/SEM OPTIMIZATION Duration: 3 weeks Project description: Techvision, an emerging technology blog, sought to improve its visibility in search engines and optimize its graphics and visual content for SEO. My approach was to redesign key visual elements to improve Google performance and increase organic traffic. Project process: SEO Site and Audit Analysis: I made a complete audit of the website using tools such as Google Analytics and Semrush, identifying areas where images and graphics slowed the speed of the site. Visual Resources Optimization: I reoutimized images and graphics, reducing its size without compromising quality, and added ALT descriptions and optimized labels for SEO. Implementation and Tests: I joined the new graphics and performed speed and performance tests to ensure that the page would load faster and improve its Google ranking. Results: 40% increase in organic traffic within the first three months. 20% reduction in site load times. Greater visibility in Google, with a jump in the relevant keywords ranking.