Movable Ink: Style Frames for a 2D Explainer

Explaining something invisible: the same website showing different content to different people. It had to land with marketing leaders at B2B companies, without leaning on code or dense UI.

Four directions, each built on the same scene from the script so the choice was about style, not content. Characters ranged from detailed illustration to simple line art to real photography, to keep representation broad and relatable.

A dark, cosmic look with glass cards and Studio at the center of the stack. I turned audiences into simple figures colored by segment, so color carries the story: each segment gets its own version of the page. The closing frame expands that into a tunnel of personalized content around a single site.

The frames became the visual guide the animation team used to build the final video.