Heritage Home Fix needed more

Heritage Home Fix needed more than a logo—it needed a visual identity that could establish trust from the first customer interaction and grow with the business.

I developed a complete brand direction for the home services company, combining a distinctive heritage-inspired mark with a practical visual system designed to work across digital experiences, business materials, signage, apparel, and future marketing.

The identity balances the familiarity and craftsmanship expected from a local handyman service with a polished, professional presentation that can support the company as it grows. The system includes primary and alternate logo treatments, typography, a flexible color palette, and real-world usage guidance to keep the brand consistent across customer touchpoints.