Head of Growth

Jaja is a Fintech that offers an app-based credit card. My primary functions were customer growth, engagement, fundraising and PR.

• Shaped and developed a growth strategy to raise awareness and attract leads to the product launch >> Attracted over 22k sign-ups to pre-launch list

• Selected and implemented app customer funnel and an optimal suite of marketing stack: SEO, ASO, MMP, social, web, data and analytics

• Led and managed PR activities >> Delivered exposure in financial and generalist media. Reached 12.4 million people with an advertising value of £467k in PR for the BOI-Post Office credit card portfolio acquisition

• Attract and engage investors >> Set Seedrs’ largest crowdfunding campaign of the year: 1,100 investors and £4.8m in funds raised - vs. target of £3m

• Built, inspire and lead a data-driven, experimental and agile team of three