MarTech user analytics SaaS case study by Jody WilliamsMarTech user analytics SaaS case study by Jody Williams

MarTech user analytics SaaS case study

Portfolio project
Jody Williams
I wrote a case study for Smartlook, whose user analytics tools help their clients understand exactly how people use their websites. With these insights, they can create a smoother, more enjoyable user journey to boost sales and customer engagement.
The customer was CricHeroes, the world’s biggest grassroots cricket scoring app.
(You might say I knocked this one out of the park…)

0 likes · 34 views · Mar 22, 2024

Case study on how grassroots cricketing app CricHeroes uses Smartlook to understand and improve customer journeys, to boost sales and engagement.

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