Born in the fertile lands of Şarköy, Karela offers you the pure and natural beauty of nature. Our high-quality olives, carefully cultivated in our gardens, create Karela's unique and authentic olive oil. Each drop of this special olive oil promises to let you feel the energy, strength, and purity of nature, offering a harmony of health and flavor.

Karela, a premium olive oil brand, needed a strong visual identity. I conducted market research and competitive analysis, created a modern logo, earthy color palette, and clean typography. I developed a comprehensive design system with custom icons and patterns, designed mobile-compatible UIs, and detailed packaging. The main challenges were differentiating Karela in a saturated market and maintaining brand consistency. The result is a cohesive brand identity reflecting Karela's premium quality, supported by a 52-page bilingual brand guideline ensuring consistency across all materials.

This project was nominated for the February Design Awards and featured on Best Designs on DesignRush.

Client: Karela Industry: Food Duration: 3 Months Year: 2024

Branding

Website Design

Social Media

Printed media

Illustration