Eurotech: eCommerce Platform Redesign & Customization Experience

Services:

Eurotech, part of the Raynor Group, is a globally recognized brand in ergonomic office seating functioning since 1979. Their digital presence, while functional, was falling behind in terms of speed, user experience, and product personalization — all critical for a modern e-commerce business.

With increasing demand from both B2C and wholesale buyers, Eurotech sought to modernize its platform — not just visually, but technically. The primary goals were to reduce technical debt, enhance API communication speed, integrate AR and real-time 3D configurators, and create a foundation for scalable product storytelling.

We approached the Eurotech project with a full-stack modernization strategy — transforming both front-end UX and back-end performance capabilities while introducing high-engagement features like configurators and AR previews.

Audited and restructured API architecture to reduce payload size and latency

Rewrote inefficient logic in data fetching and product variant handling

Improved backend operations, caching, and storefront speed

Ensured modularity to allow future product line expansion without code duplication

Introduced a clean, modern visual language focused on clarity and conversion

Redesigned navigation for faster product discovery

Rebuilt mobile experience for seamless browsing and checkout

Applied modular UI components across PDPs, PLPs, and homepage templates

Built a custom chair configurator allowing users to visualize product variants in real time

Integrated WebAR technology to allow users to preview selected chairs directly in their physical space

Created reusable components to enable future 3D expansion across the catalog

Integrated a custom CMS flow for marketing and product teams to update content, assets, and campaigns

Reduced reliance on engineering for content publishing

Built internal tools to manage promotions, customer reviews, and spec updates more efficiently

Rebuilt the Eurotech storefront from the ground up using scalable, component-based architecture

Cut product page load time by over 60%

Introduced 3D and AR visualizations for multiple SKUs, increasing on-page engagement

Enabled marketing and merchandising teams to update content without dev support

Improved internal data operations and streamlined backend API responses for faster product syncs