Website Transformation for Visual Real Estate 3D studio

Services:

Result: A minimal, performance-first website supporting visual storytelling, structured portfolio categories, and advanced motion — without compromising SEO or load speed

Builder Renderings is a 3D visualization studio serving real estate developers, architects, and construction firms across the U.S. Specializing in exterior and interior renderings, 3D animations, and immersive walkthroughs, their work is highly visual — and their website needed to reflect that quality while remaining accessible, fast, and easy to manage.

They approached Uni to redesign and rebuild their website from scratch: with the goals of improving perception, conversion, and clarity, while keeping the experience lean, performant, and on-brand.

We built a marketing-forward eCommerce website optimized for both content clarity and design impact — positioning Builder Renderings as a premium partner in the real estate visualization space.

Developed a lightweight frontend with optimized image loading strategies (lazy loading, next-gen formats)

Applied strict asset compression and responsive layout logic to maximize performance scores across Core Web Vitals

Balanced high-resolution visuals with technical SEO compliance

Designed a neutral, modern layout that allows the visual portfolio to take center stage

Applied a consistent visual language across categories (interior, exterior, modeling, animation)

Structured navigation to funnel visitors toward project examples and inquiry points

Integrated tasteful motion UI: text reveals, hover zoom, smooth scrolling, and scroll-triggered interactions

Created a dynamic, yet non-distracting, environment to convey technical precision and brand elegance

Built a flexible gallery system allowing content to be browsed by service type

Made visual assets easily replaceable for future updates by internal teams

Enabled Builder to use the website as both a portfolio and conversion funnel

Delivered a fully responsive marketing website in under 4 weeks

Increased homepage engagement with strategic motion and content pacing

Created a fast-loading, SEO-compliant site despite high visual weight

Built a gallery framework Builder can reuse for client pitches, new service launches, and offline presentations

Strengthened brand positioning as a modern, technically advanced 3D studio