Custom Illustration + Icons | Website + Dashboard + Mobile Apps
Anush N
Graphic Designer
Illustrator
Adobe Illustrator
Adobe Photoshop
Figma
Case Study: Custom Illustration and Icon Design for Multiple Websites and Mobile Apps
Overview
Process for custom illustration work :
1. Client Brief & Discovery
2. Concept Development
3. Refinement
4. Final Illustration
5. Delivery
6. Results & Reflection
Project 1: Sagepilot - D2C E commerce based AI Agent Platform
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Project 2: Davycare - Healthtech
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Project 3: Faxsipit - Digital Fax Service (SaaS)
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Project 4: Infraction - Networking Platform
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Project 5: Ask Vinny - AI Real Estate Management (SaaS)
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Project 6: Dasha - Platform for Voice and Text based AI agents (SaaS)
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Project 7: Optick - AI based Remote Workforce Management (SaaS)
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Project 8: Grassroot - NGO
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Project 9: Ink and Runway - Fashion Brand Accelerator
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Project 10: Custom Illustration Project for B2B App
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Project 11: Construction Tech Startup Deck
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Project 12: Fintech Business Deck
Key Lessons and Strategies
Case Study: Custom Illustration and Icon Design for Multiple Websites and Mobile Apps
Overview
This case study highlights a collection of custom illustration projects across various industries, demonstrating a range of styles, creative approaches, and solutions tailored to client needs.
Each project posed unique challenges and goals, ranging from crafting brand stories visually to simplifying complex data through icons.
Process for custom illustration work :
1. Client Brief & Discovery
Understand the Requirements: Gather details about the client's needs, brand identity, target audience, and goals.
Research:
Analyze the industry, competitors, and trends.
Create a mood board or inspiration board to align on the vision.
Define Scope: Outline deliverables, style preferences, deadlines, and feedback cycles.
2. Concept Development
Initial Sketches:
Create rough drafts or thumbnails to explore ideas.
Present multiple concepts to the client for feedback.
Style Exploration: Experiment with color palettes, linework, and textures to finalize the visual direction.
3. Refinement
Incorporate Feedback:
Refine selected sketches based on client input.
Focus on details like composition, proportions, and alignment with the brand tone.
Approval Milestones: Ensure the client approves the refined concept before moving to finalization.
4. Final Illustration
Detailing and Coloring:
Add intricate details, apply final colors, and polish the artwork.
Ensure scalability and adaptability (e.g., vector formats for multiple use cases).
Final Adjustments:
Double-check for alignment with the original brief.
Optimize the illustration for various platforms (web, print, social media).
5. Delivery
Provide Final Files: Deliver in required formats (e.g., PNG, SVG, PDF).
Usage Guidelines: Include recommendations for usage (e.g., color profiles, scaling).
Client Handover: Conduct a walkthrough or provide documentation for effective use of illustrations.
6. Results & Reflection
Measure the impact of the illustrations if applicable (e.g., improved engagement, enhanced brand recognition).
Document client feedback and key takeaways from the project.
This process ensures a seamless workflow for delivering high-quality custom illustrations while keeping the client involved throughout. Would you like help tailoring this further?
Project 1: Sagepilot - D2C E commerce based AI Agent Platform
Sagepilot’s handcrafted AI support agents. Provide smart, tailored assistance to your customers 24/7, across every interaction point.
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Project 2: Davycare - Healthtech
Davy Care is a healthcare advocacy company dedicated to simplifying the complexities of prescription assistance for seniors and low-income individuals
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Project 3: Faxsipit - Digital Fax Service (SaaS)
Faxsipit offers secure, reliable, and scalable fax solutions for various industries, such as finance, healthcare, education, and construction.
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Project 4: Infraction - Networking Platform
The go-to platform for companies seeking the benefits of fractional leadership.
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Project 5: Ask Vinny - AI Real Estate Management (SaaS)
Vinny is your AI-powered property manager that doubles your team's capacity without increasing salary costs, freeing your staff to focus on higher-value tasks.
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Project 6: Dasha - Platform for Voice and Text based AI agents (SaaS)
Dasha AI is a production-ready conversational AI platform that enables businesses to create ultra-realistic voice and text AI agents.
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Project 7: Optick - AI based Remote Workforce Management (SaaS)
Boost your team's productivity and elevate employee experience of remote workforce
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Project 8: Grassroot - NGO
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Project 9: Ink and Runway - Fashion Brand Accelerator
Ink & Runway’s mission is to empower aspiring fashion designers and emerging brands through a comprehensive array of services. From fashion design consultation to brand strategy and digital presence, they are committed to fostering creativity and innovation in the competitive fashion industry.
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Project 10: Custom Illustration Project for B2B App
This case study outlines the development of custom illustrations for a B2B application designed to enhance user engagement and facilitate communication. The project involved creating a series of human illustrations that reflect the app's functionality and resonate with its target audience.
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Project 11: Construction Tech Startup Deck
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Project 12: Fintech Business Deck
Key Lessons and Strategies
Tailored Visual Narratives: Each brand required a unique illustration style that aligned with its mission and target audience. I consistently ensured that the visual elements not only fit the branding but also enhanced the storytelling and user experience.
Cross-Platform Consistency: I ensured that illustrations and icons were optimized for responsiveness across devices. Whether it was a mobile app or a web platform, the visuals were carefully scaled to maintain clarity and impact.
Scalability and Adaptability: In all projects, icons and illustrations were designed to be easily adaptable for future expansion. I created visual systems that allowed for the addition of new icons or updated illustrations without breaking design consistency.
User-Centered Design: By focusing on user engagement and clarity, my custom illustrations and icons simplified complex processes, enhanced the emotional connection with the product, and improved overall usability.
