Complete calendar architecture covering 74 individual services organized into logical groups — Massage, Skin Care, Laser, and Med Spa Services — each configured with durations, booking types, and active status for smooth client scheduling.

End-to-end automated appointment booking workflow built in GoHighLevel. Handles appointment status changes, tagging, opportunity creation, confirmation emails, 24-hour and 1-hour reminder sequences, and internal staff notifications — fully hands-off booking management.

Multi-channel lead capture and nurture workflow triggered by Facebook lead forms, chat widget submissions, and website forms. Automatically tags new leads, sends a welcome SMS and email, and branches based on whether the contact books an appointment or replies — with internal team alerts for hot leads.

This project focused on building a booking and automation system within GoHighLevel. The goal was to organize the journey from an incoming lead to booking, follow-up, and ongoing communication.

I created a GoHighLevel workflow designed to manage lead activity, booking steps, and follow-up communication in one structured CRM process. The setup was built to give the business a clearer view of where each lead was in the pipeline.

The system can support a more consistent experience by connecting lead capture, appointment-related communication, and automated follow-ups instead of relying on disconnected manual tasks.

GoHighLevel

Lead management

Booking workflows

CRM pipeline organization

Follow-up automation

Appointment communication