Jungle Scout Resources Page UX Overhaul

Discover how this UX overhaul streamlined internal operations and elevated the customer experience across multiple locations.

Jungle Scout’s Resources page housed a vast library of guides, blog posts, tools, and educational content—but its outdated layout and lack of intelligent filtering made it difficult for users to navigate or find relevant resources efficiently.

The business needed a smarter, more scalable system to surface the right content at the right time—without overwhelming visitors.

Redesign the page for better UX and visual hierarchy

Introduce smart filtering to allow users to quickly find relevant content by category, level, or resource type

Improve SEO and internal linking opportunities

Optimize for both mobile and desktop

Introduced a clean, modular card layout that adapts to various content types (videos, downloads, blogs, etc.)

Prioritized visual clarity and content hierarchy to reduce friction and bounce rates

Added trust signals and subtle animations for a more engaging experience

Designed and implemented a multi-faceted filtering

Enabled filtering by Content Type, Topic, and Skill Level, giving users more control over their journey

Built-in logic to surface top-performing and evergreen content first

Partnered with internal content and SEO teams to map high-value content to strategic filters

Worked closely with developers to ensure filter performance, accessibility, and responsiveness

Increased average time on page and content engagement

Reduced bounce rates through personalized content discovery

Improved internal linking and SEO opportunities

Created a scalable framework for future content growth

This redesign wasn’t just about a visual lift—it was a strategic transformation of how users find and consume information. The new filtering system gave users autonomy, while the clean, content-first design aligned with Jungle Scout’s mission to educate and empower sellers.