Patch App x Kichigin branding work

Client: Patrick Beattie, Patch English Coaching Service

Project Type: Brand Collateral & Marketing Design

Timeline: August–September 2025

Patch connects non-native English speakers at prestigious European law firms with volunteer coaches for consistent 15-minute speaking practice. Their service model is unique—volunteer coaches benefit from networking with professionals at top-tier firms across Madrid, Milan, Warsaw, Brussels, Luxembourg, Lisbon, and Paris.

The challenge: Busy legal professionals were hesitant to scan QR codes or join intro calls. Patch needed premium physical marketing materials that could be included in gift boxes to law firms—materials sophisticated enough to match their audience while clearly communicating a novel service model without over-explaining.

I designed a premium booklet sized to fit their gift box format (approximately A6), creating a piece that felt exclusive and valuable. The design emphasized:

Clear service explanation — Structured the information flow to demonstrate the process without overwhelming busy readers

Exclusivity positioning — Incorporated numbered editions and premium finishes to match the caliber of their audience

Social proof integration — Strategic placement for testimonials and logos of prestigious firms already using the service

Actionable next steps — Simplified onboarding path that respected their audience's time constraints

The booklet became Patch's primary conversion tool for enterprise law firm partnerships, transforming their ability to communicate a complex service model to skeptical, time-constrained professionals. The physical premium format bypassed digital friction points that had previously limited adoption.