Just wrapped an interesting project last month. Got approached by this crypto firm in Georgia that's actually Central Bank certified – one of those rare legitimate players in the space.

Classic blank canvas situation. They had regulatory approval but zero visual identity. Just some vague color preferences and a need for the full package.

The brief was fascinating: balance fintech innovation with institutional credibility.

Kicked things off with two deep discovery calls. Asked about their target clients, competitors, long-term vision – all the usual suspects. Really tried to understand their positioning in the market.

Spent a solid week in iterative design sprints. Morning sketches, afternoon refinements, evening client check-ins. That rapid feedback loop was surprisingly effective.

Delivered a comprehensive system by day seven: primary/secondary marks, animation suite, 3D applications, and a thorough brand guide with proper usage parameters.

The founders were genuinely thrilled – you know that reaction when clients suddenly see themselves as they aspire to be?

It reinforced something I've been thinking about lately: in emerging sectors, visual identity isn't decorative – it's fundamental infrastructure for establishing market legitimacy.

Currently helping them implement across touchpoints. Fascinating to see how the system adapts to different contexts while maintaining cohesion.