✦Beauty was never meant to

✦Beauty was never meant to behave✦

UNBEHAVED is a luxury lipstick and beauty brand built on one idea: beauty gets more interesting when it stops trying to look perfect. Most brands retouch away everything that makes a face real. We kept it. The visible skin, the colour worn past the edge, the faint trace left on a glass, a collar, someone’s memory.

This is the brand identity, art direction and campaign for a modern cosmetics house with the restraint of a fashion label. Soft-touch packaging, one deep wine red, photography shot close and honest. Lipstick that doesn’t ask permission. Colour that stays long after you’ve left the room.

Red, after you’ve left. ✦ Follow for more beauty branding & art direction 🤍 Save this if it made you look twice 💬 Tell me which frame stopped your scroll