Slow House Boutique Hotel Landing Page Design by Christopher MilneSlow House Boutique Hotel Landing Page Design by Christopher Milne

Slow House Boutique Hotel Landing Page Design

Christopher Milne

Completed work

Framer Designer

Framer Developer

Figma

Framer

Hospitality

Slow House — Case Study

Project Overview

Client: Slow House (Concept Project) Type: Boutique Hotel Landing Page Platform: Framer Role: Design & Development

The Brief

Design and build a landing page for a boutique hotel brand built around intentional rest. The digital presence needed to feel warm, editorial, and unhurried—an invitation to slow down before you've even arrived.

The Challenge

Hospitality sites typically fall into two camps: corporate chains with sterile stock photography, or boutique properties that try too hard with trendy effects. Slow House needed to feel genuinely luxurious without pretension—the visual equivalent of linen sheets and late checkout.

Key requirements:

Communicate "luxury through restraint" rather than excess

Editorial, magazine-quality presentation

Warm and inviting without feeling generic

Drive bookings while maintaining unhurried energy

The Approach

Conceptual Foundation

The brand centers on one idea: "The Art of Doing Nothing."

This isn't lazy—it's intentional. The design language reflects this through deliberate restraint: warm cream instead of stark white, square-edged photography instead of rounded containers, and typography that reads like a lifestyle magazine rather than a booking engine.

Visual Direction

Background: Warm cream (#F5F5F4) — inviting, not clinical Accent: Aged amber (#B45309) — warmth, golden hour energy Dark section: Nearly black (#040404 ) — evening sophistication Typography: Playfair Display + Fira Code pairing Images: Square edges, editorial clusters, lifestyle moments

Type Pairing Rationale

Playfair Display for headlines brings classic editorial warmth—it reads like a travel magazine feature. Fira Code (monospace) for body and UI elements adds an unexpected design-forward edge. The contrast between romantic serif and technical monospace creates tension that feels curated, not accidental.

Design Decisions

The Hero Layout

The asymmetric image cluster deliberately breaks the grid. Three images of varying sizes create visual interest without chaos—like photos pinned to a mood board. The main image (cocktail pour) anchors the composition while smaller lifestyle moments add context.

This isn't a hero banner. It's an invitation.

Editorial Typography Treatment

"The Art of Doing Nothing" splits across lines with "Doing" in italic Playfair. This emphasis isn't decorative—it signals what the brand values. Not the art, not nothing, but the doing of it. Rest as active choice.

Square-Edged Photography

No border radius on images. This is intentional: rounded corners feel friendly and approachable. Slow House is warm, yes, but also confident and editorial. Square edges reference print magazines and gallery presentations.

Hero Section

The Lifestyle Ticker

The "Don't lift a finger" section uses a slow-moving marquee. Speed matters here—fast scrolling would contradict the brand message. The leisurely pace invites browsing rather than demanding attention.

Experiences Section

Wine & Dine Dark Section

The deep teal section breaks the warm cream palette without jarring. It signals a shift in energy: daytime relaxation to evening sophistication. The numbered features (01. THE RAW BAR, 02. COCKTAIL HOUR, 03. ROOM SERVICE) use amber for numbers, creating visual hierarchy while maintaining brand consistency.

Dining Section

Room Cards Without Containers

The accommodation cards have no background boxes—just image, title, price, description. This editorial approach trusts the photography and whitespace to do the work. Less UI, more content.