Evian is a brand that I have been everywhere but never actually consumed because who in their right mind is paying $6 for a bottle of water (unless you are stuck at MovieWorld then you are forgiven.. been there done that).

After a bit of research into this brand and finding out a luxury WATER brand had partnered with an even more luxurious fashion house to create expensive and subpar clothing, I was ready to take the piss with my copy.

The Brief

Create an ad promoting Evian Water but make it as GEN-Z as possible (can just be written as a headline or designed in Canva)

The Results