Please note: This is SPEC WORK! I do not represent SURREAL as a company. This spec work was a monthly challenge set by Word Tonic: Gen Z Copywriting Community.

The Brief:

Create a billboard to advertise the British high protein cereal, Surreal but give it a festive spin.

The Result:

When researching this company, I found myself OBSESSED with it's unserious tone of voice and tongue in cheek humour and found myself longing to buy one of their boxes but alas they do not sell it in Australia. Guess they are doing something right...

Since it was Christmas time and I like many was about to settle in for my annual rewatch of Love Actually, inspiration struck....the lobsters in the Nativity play! Yes, there was more than one present at the birth of Jesus Christ.

This is the result