Arch Fashion - Brand Identity
Rahul Kumar
Scope of work:
Brand Identity Design / Brand Strategy / Product & Package Design
About the brand:
Arch Socks, a generations-old family sock company, is stepping into modernity while preserving its heritage. Rooted in quality craftsmanship, it now blends tradition with modern tech, crafting eco-friendly socks. Collaborations with designers breathe new life into classic patterns, resonating with all ages. Despite of, it remains committed to ethics, employee welfare, and its narrative of connecting generations through comfort. A fusion of tradition and innovation, Arch Socks walks the line between past and limitless future.
Objective:
Craft a brand identity for Arch Socks, merging tradition and modernity. In collaboration with the core team, utilize a black and white palette reminiscent of the 90s, reflecting heritage and simplicity. The design encapsulates craftsmanship, ethics, and innovation, resonating across generations and markets. Unveil Arch Socks' story as a visual ode to its roots and future aspirations.
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