Redefining Casla's Global Brand and Digital Presence

Casla is a worldwide textile outsourcing company that partners with major fashion and retail brands. Our collaboration aimed to redefine its identity — from visual foundations to digital experience — through a complete redesign of its brand system, corporate identity, and website.

Casla’s previous brand lacked consistency and failed to convey the scale, quality, and professionalism that define its operations. The challenge was to craft a modern, credible, and globally appealing identity that aligned with its business vision and audience.

We began with discovery and research, analyzing industry trends, competitors, and user expectations. Together with the client, we defined clear goals and a brand positioning that reflected Casla’s values and global reach.

From there, we rebuilt the brand identity — refining the logo, typography, and color palette to project confidence and sophistication. Next, our UX/UI direction focused on understanding users’ needs and mapping their journey through wireframes and prototypes in Figma. Every element was designed to prioritize usability, hierarchy, and accessibility.

Casla’s previous brand lacked consistency and failed to convey the scale, quality, and professionalism that define its operations. The challenge was to craft a modern, credible, and globally appealing identity that aligned with its business vision and audience.

We began with discovery and research, analyzing industry trends, competitors, and user expectations. Together with the client, we defined clear goals and a brand positioning that reflected Casla’s values and global reach.

From there, we rebuilt the brand identity, refining the logo, typography, and color palette to project confidence and sophistication. Next, our UX/UI direction focused on understanding users’ needs and mapping their journey through wireframes and prototypes in Figma. Every element was designed to prioritize usability, hierarchy, and accessibility.

The outcome was a cohesive and intuitive digital experience that communicates Casla’s renewed identity to a global audience. The final website, developed in Webflow, is responsive, scalable, and easy to maintain — blending visual excellence with functionality.

Our collaborative process and attention to detail resulted in a brand and digital presence that truly reflect Casla’s position in the international textile industry.

Deliverables: Branding, Visual Assets, UX/UI Direction, Webflow Development, Client Presentation, Benchmarking.