🟢 Ward is a return-to-play monitoring platform for performance teams: one record of an athlete's rehab, from injury to clearance. I took it from market research to a shipped site in six weeks. I did it solo: positioning, naming, brand, product UI and build.
 📱 Milestones only close when their exit criteria pass, and body and mind are never averaged into one line. Athletes check in daily; staff read it back in one place.
🎨 Mint does two jobs: brand colour and the product's cleared state. Amber and red stay inside the data as risk statuses, so status is never decorative.
🚀 Six weeks, start to shipped: research, positioning and naming, brand system, product UI, then the site built. Outcome is one auditable record a staff can decide from and a brand, product and site that read as the same thing.
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Posted Sep 18, 2026
Developed Ward's return-to-play monitoring platform: product UI, brand & website.